Meglyn
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Meglyn
Masters

Meglyn MastersMeglyn MastersMeglyn Masters
  • Projects
  • Case Studies
  • About
  • Contact

SCADpro x SEDA

A Lasting Impression

In 2021, The Savannah Economic Development Authority (SEDA) had plans to move their headquarters to a prime location next to Forsyth Park in downtown Savannah. They partnered with SCADpro -- SCAD's collaborative design studio -- to develop an interactive solution to help SEDA engage with clients, sell their services, and exhibit Savannah’s many features and opportunities.



My Role

•  Creative Lead 

•  User Experience 

•  Art Direction

How might we create a lasting emotional connection with Savannah through a creative, feasible, user-friendly solution that would improve client-engagement and support SEDA's mission of propelling business in Savannah and Chatham County?

Project Activities

Brainstorming

After our initial design brief with SEDA, we created teams focused on certain aspects of the project. Team formation was based on individual's skills and experience. But first, we all came to the table to discuss the project scope and what the solution might look like.

UX Research

Research was conducted in the form of an online survey -- asking participants what makes people want to come to and fall in love with Savannah, and 3 interviews with local business owners to better understand the benefits of operating a business in Savannah. 

Client Meetings

Client Meetings

We performed regular check-ins with the client to present our progress and get feedback to help steer the outcome in the desired direction. 

Solution Conceptualizaton

Interactive Tablets

Interactive Tablets

Interactive Tablets

Tablets mounted in SEDA's company vehicles would be a first touchpoint for potential clients to learn more about Savannah and the surrounding area. The tablets would host an initial screener about why they were there, and display highlight reels about Savannah and the surrounding area. 

Touchscreen Table

Interactive Tablets

Interactive Tablets

Inlaid on the surface of the conference room table would be a large touchscreen display. The display would feature a map of Savannah and a live-feed of the port, and be able to communicate with a TV on the conference room wall. The table display would feature an interactive map that hosts information and imagery about preset locations. 

Boardroom 3D Mural

Interactive Tablets

Boardroom 3D Mural

Inside the conference room, clients would be captivated by a large mural that uses

a scrim effect: layered material and specialized lighting that would bring the mural to life. Some parts fade into the

background as others are highlighted.

The Final Concept

SEDA chose to develop a boardroom mural and "vignettes" -- short commercial videos that highlight aspects of Savannah. Together, the mural and vignettes comprise a visually compelling conversation starter that would reinforce the story SEDA tells about Savannah while also showcasing some of its most valuable and distinct qualities. This solution's deliverables were 10 production ready storyboards with scripting, print ready mural art, and 2 concept videos that brought the storyboards to life as sample vignettes.


1 Mural


10  Full Color Storyboards


2 Concept Videos

Board Room Mural

Nature Vignette

In a nature preserve, hunters emerge from a cabin secluded in trees. The camera explores forest trails, a waterway, wildlife, and kayakers. It comes to beach with waves and sandpipers, then follows boats to a dock bar and a cityscape, ending at a stone archway with the tagline: 

"Savannah: It's just outside your door."

SCAD Masters of Art Design Management

SCADpro X SEDA

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