AIG 100 Bike Jersey

In 2019, AIG celebrated its 100th anniversary of the company. A special branding campaign was developed for the centennial year that temporarily augmented the traditional AIG branding and visual identity. This branding initiative encompassed materials that were both internally facing and customer facing. It included visual elements and patterns that referenced the business' core values.

I was responsible for the AIG Bike Team's annual jersey design, and saw an opportunity to incorporate the AIG 100 branding to create a unique commemorative jersey for the bike team. I worked with apparel printers to ensure fidelity of my design and accurate printing. The jersey was worn by a team of 50+ riders in the Houston to Austin MS 150 cycling event.